Do you trust your friends when it comes to your romantic life? Well, now you can use them as your personal matchmakers — virtually, that is. As the world's attention continually gravitates around user interaction and creativity, Tinder is not getting left behind. It has recently introduced a fresh feature named "Tinder Matchmaker" that aims to revolutionize online dating experiences. Now, members can include their friends in their quest to find the perfect match. The unique aspect here is that this inclusivity extends even to non-Tinder users.
In a profound move to create a socially-driven online dating environment, Tinder users can now seek their friends' advice on potential matches. Based on Tinder user data, the majority of singles frequently seek their friends' opinions on their dating endeavors — more than 75%, to be exact. So, Tinder Matchmaker mimics this real-life scenario for the benefit of the users. But there's a catch! The final call on swiping left or right still lies in the hands of the Tinder user. Feel free to involve your partnered or married friends without the fear of them being caught on the platform because they won't need a Tinder profile to share their two cents.
Let's dive into the mechanics of how this feature actually works. A user kicks off a session either from a profile card or the app settings. This procures a unique link that can be shared with up to 15 friends for a day-long dating advisory session. These friends can access the app either by logging into Tinder or as a guest — provided they pass an age verification step and agree to the terms. After the session, the user can review all the recommended profiles as per their own preferences.
This innovative feature displays Tinder's commitment to modernizing the dating experience by making it as realistic as possible, according to Melissa Hobley, Tinder's Chief Marketing Officer. She mentions that this provides the users with a new perspective on potential matches they might inadvertently miss, gaining insights from their close circle. Tinder has collaborated with the famous singer Coi Leray to showcase this exciting "friend test" feature in an upcoming video.
The introduction of Tinder Matchmaker is set against a backdrop where traditional dating apps are seeing a decline, especially among Gen Z users. There's strong competition from startups introducing features like video-based interaction and AI for enhancing dating experiences. Tinder Matchmaker, starting in 15 countries and soon to be global, is an attempt to revive the charm of dating apps. It will be interesting to see how this new feature performs and influences Tinder's popularity among the new generation of dating app users.