How do you feel about purchasing a pair of digital Air Jordan 2 sneakers? Wild? And if they appear on Snapchat and are designed in collaboration with a reggaeton star J Balvin? And your Bitmoji character will wear them if you wish? And you will be able to use them in your stories and snaps? This looks a bit more exciting. And it’s only the beginning.

Bitmoji was the first project that paved the way for Meta avatars, Apple Animoji, and others. A cross-platform app enabled users to create emoji-like avatars based on their real appearance, and this was the offer few could refuse. Now Bitmoji becomes another platform for marketing and collaborations with famous artists that contribute to its popularity and benefit from it.

The mere fact that Snapchat may collaborate with manufacturers and celebrities already looks promising. And if we throw some names in the mix (those like Adidas, Jordan, Nike, Converse, Vans, Ralph Lauren, and recently Carhartt), it becomes even more attractive a perspective. How to resist a temptation to dress your Bitmoji avatar in the clothes you wear in the street? By the way, it works the other way around as well, so after dressing your digital self, you may want to get some for your protein body too.

As for the sneakers, there will be a physical version as well. But before it becomes available on September 15, your Bitmoji alter ego will be able to wear them and show off to your Snap friends. The digital sneakers will be available just for a limited period of time, though, so if you miss them, you’ll never get another chance. Unless Snap unvaults them, like Epic does to certain weapons and utility items in Fortnite.

This looks more interesting than a pure unsupported NFT craze, doesn’t it? Have you already found something that would look good on you both on Snap and IRL? Tell us what you think about it in the comments section!